We are all aware that we need a website for our businesses. But, many small businesses still don’t. And the reasons we’ve heard related to finding it too complicated or too expensive to build a website.
It is not at all complicated to create small business website and neither is it out of your budget. Here’s a quick guide to creating a basic website that will help your customers to locate your business and increase your sales.
#1. Choose and Register Your Small Business Website’s Domain Name
There are 4 primary things that you should keep in mind while choosing a domain name to create small business website.
Your domain name should contain the name of your company. That will help in highlighting the name of your company and also it will be easier for the customers to remember your company’s name.
When possible, they should include words that people are likely to use when searching for your business and/or the products and services you sell. Refer to commonly used keywords before starting a business website.
Keep your name as short as possible and avoid punctuation like dashes.
Domain names should be unique. This will minimize the chances of the customers landing on another website with a similar URL.
You always want to choose the .COM version of a domain. This will help you in getting a higher rank in the search engines.
#2. Outline the content and the pages
You should have your content outlined before you build a website. Design is secondary to content and should facilitate client’s easily finding the content they are looking for. Generally, every website has the following 5 pages-
Home page –
The home page should include the name of your business when you plan to build a website. The home page should also contain where you’re located or the area you serve, plus provide your brand’s USP .
Product and services –
A page along with the details about the products and services that you provide. You should also write something about each type of service that you offer.
Adding testimonials to the business adds credibility and trustworthiness to your business. And, shows your experience.
About Us –
Provide your background, include testimonials, and list organization. That is very important when you want to create small business website.
Contact us –
A contact us page is very important when you build a website. Your address, email, phone number, the hours you are open for business, and links to any social media accounts such as Twitter and Facebook are very important while planning to create small business website. For search engine purposes make sure that your phone number and address are text and not part of an image.
#3. Decide on a logo
If you already have a logo that you are using in the offline world, then you want to be consistent and use a digital copy of this for starting a business as well. If you do not already have a logo then there are 2 different ways you can create one:
Do it yourself – There are many logo wizards out who can help you to create your own logo. But instead of spending a lot on the logo, you can try it yourself. You can create your own graphics and add it to the website.
Use 99Designs.com– This is a great option because you get to see many different designs but only pay for the one that you choose. The price range depending on how many designers you want competing and the quality of those designers.
#4. Design your website
There are a variety of ways to have your business website designed. Regardless of which option you choose you want to make sure that you keep the following in mind:
WordPress is a great option to build a website. This basically means you can use it for the backend of your website. There are many, many reasons why you should use WordPress, not the least of which is that it makes it so you can update your site yourself instead of having to contact a designer every time you want to change some text. WordPress is largely used my many who are starting a business.
Having a mobile site is a must in today’s smartphone world. A mobile site is very essential when you are thinking of starting a business website.
Select a Theme
Rather than design a website from scratch, you can select a theme for your business to run the website.
These four points can be very helpful when you wish to create small business website. If you don’t have a website you have it. It can prove to be a vital avenue to get customers and increase sale. Quite simply a website is your brand’s online real estate.