/6 Ways to create SEO-friendly content for a Plumbing or HVAC Business

6 Ways to create SEO-friendly content for a Plumbing or HVAC Business

Search Engine Optimization For Plumbers & HVAC Companies


Creating SEO-friendly content for plumbing website is a less-acquired art. Every plumber wants to feature their latest blog and news on the first page of search engines. But not all of them get this opportunity. If you also have this common question, ‘How to write SEO-friendly content for plumbing website?’, then this article will help you out.

Keep the following tips in mind while creating your next plumbing blog and you will see the magic on the search engine result pages (SERPs).

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  1. Focus on the Keywords

Focusing on the keywords is the very base of creating SEO-friendly posts. Keyword management consists of – keywords research and keyword optimization. Once you have your keyword list with you, proceed to create topics for your SEO-friendly blogs. The simplest way to get keywords is with the help of some free keywords tools such as Google Keyword Planner and Simple Long-Tail Keyword Generator. These tools allow you to know, which keyword has most search rate or commonly used by your audience. Another simple way to find the most appropriate keywords for SEO-friendly content for plumbing website is using Google Autocomplete. Simply type a word or two for the keyword you want to focus on or type the services provided by you such as “plumbing maintenance” and Google will provide a few suggestions in the search query itself. These suggestions can also be used as your keywords since they resemble the most commonly used keywords on the search engine. Also, at the bottom of the search results, you will find a few more keywords suggestion in the form of related searches.

Once you have your keywords ready, start writing natural content that will interest your readers and add these keywords. Keyword optimization doesn’t mean using too many keywords. Too many keywords can indicate the search engines that you are purposely adding them to gain better search rankings. Use keywords only when you feel it’s necessary or can be incorporated into your articles. The best rule of thumb is to focus on one or two keywords for a blog and maintain the average keyword density of 1.5%-2%.

You can make the best use of keyword optimization with the help of long-tail keywords. Long-tail keywords, as the name suggests, are long phrases of keywords that are more specific. For instance, if your blog topic is about ‘Home hacks to unclog drain pipes during winters,’ you can use a long-tail keyword ‘unclog drain pipes during winters.’ This way, your blog posts will appear when people make an in-depth search query on Google. Using long-tail keywords might give you lesser clicks on your blog since they are more specific but will surely bring quality traffic to your plumbing blog page. Use keywords in the title of the post, the URL, main headings of your post, and in conclusion for best SEO rankings.

  1. Create Quality Titles

The next step to create SEO-friendly content for plumbing website is to work on the title for your blog post. Remember that adding your keyword to the title is good from the SEO point-of-view. Whether it is long-tail keywords or small phrases, make sure you create your blog title that includes the keyword. We all know that search engines display the titles of blog posts in their result pages and these titles help us in deciding whether we should open a link or not. Thus, your first step to create SEO-friendly titles is creating an attention-grabbing, appealing blog title. At the same time, your titles should be specific and related to your post. It should easily explain what your plumbing blog or page is all about. Titles with interrogative words like How, What, and Why or titles with numbers are more appealing than dull, textual titles. For instance, if your blog is about the reasons of a leaky faucet, you can use titles like ‘Why do you have a leaky faucet,’ or ‘5 reasons your faucet is leaking.’

Also, don’t forget the grammar. Understand that your blog title is the very first thing that readers will see, and therefore, you cannot afford to make any grammatical errors here. Keep your title length less than 65 characters so that it is shown without breaks in the SERP’s.

  1. Use SEO-Friendly URLs

Did you know that even the URLs are important? Why? Search engines also look at your URL to figure out what your post is about. If your blog page URL is something like ‘https://www.domain.com/9842698=123x,’ then there are chances that your SEO will get affected. Such URLs not only look confusing but are also difficult to memorize. Hence, avoid these long, alpha-numeric URLs.

According to Matt Cutts, a URL’s first 3-5 words have more weight. Rather than using long URLs, choose shorter ones. The best way to shorten your content page URL is to include your focused keyword in it. Use “-” to separate the words that make up a URL. Such URLs not only look cleaner and easier to read, but search engines will also take the URL-inserted keyword into account to rank your page.

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  1. Create Quality Content

Now comes the essence of your blog post – the content. All you have to do is keep some key factors in mind while writing quality content. No matter how much you optimize your posts, if the content in your blogs is not up-to-the-mark, you will fail in achieving higher SEO rankings. To make your SEO-friendly content creation, here is a checklist for you.

  • Create a structure for your content so that you know what your final blog or article will look like. Also, creating a content structure will help you include all the important points in the right order so that you don’t miss out on anything while writing.

  • Do a thorough research and start writing a quality piece of content that is informative, interesting, engaging, and most importantly, unique. Search engines rank quality articles higher than the articles that are poorly written or have a similar piece of information. And let’s face the fact, who wants to read an uninteresting, boring article that provides information which several other sources do? Nobody, right? So, consider this tip while creating content. Also, the search engines can spot if your content is plagiarised. Therefore, do not copy from other websites as Google will penalize your website and reduce your rank.

  • Your readers should be able to understand your content. It means that the content should be reader-friendly. Don’t use too many jargon words that your readers may not understand and keep your tone and language-neutral so that even a layman can understand your blog.

  • Understand that long blog posts with good quality and informative content tend to get a higher SEO value than the smaller blogs. Hence, try to write longer plumbing articles for your plumbing website.

  • Don’t only stick to textual content. You can also include content in the form of videos, infographics, images, or even audio files. A blog that has more of quality multimedia content also tends to get higher SEO value.

  • Once you are done creating content, make sure you proofread it thoroughly. Your article may have minor problems, which is okay. Proofreading gives you a chance to correct all the errors before publishing it to the website. All the sanity gaps, grammatical errors, spacing issues and other mistakes should be corrected before the search engines regard your content as bad or before your readers point them out.

  1. Include Links

Linking is a broad phenomenon that helps your plumbing websites SEO. There are two types of links that you must focus on – inbound and outbound links. Both these types of links are necessary to boost your SEO efforts. Inbound links or backlinks to your content help search engines to understand the validity or relevancy of your content. The same goes for linking internally to other pages on your website. While getting backlinks from credible external sources can be difficult, you always have the option of linking other web pages to your plumbing website such as the Service or Contact pages. You can also link other relevant blogs on your website that were previously written. This is the easiest way to create a small network between your website pages that are linked to each other. But while making the most of internal linking, make sure you only add links to blogs and web pages that also have valuable content. Links to less popular or poor web pages or blogs can affect your new blog’s SEO value. The best way to increase the quality of the entire plumbing website is by filling the content gaps and enhancing the quality of poor blogs and then linking to the better blogs. So, rather than focusing on the number of inbound links on your plumbing blog, give importance to the quality of the links.

Talking about the external or outbound links, these are the hyperlinks that point to some other website or an external blog. You must be very careful about whom you link to. Whenever you plan to link to an external website, news, or blog, make sure that the website is credible and authorized. Linking to poorly created websites, irrelevant or negative websites can lower or do nothing for your blog’s SEO. Google and other search engines can determine the authority of your blog post based on what other authority sources you associate yourself with.

  1. Optimize the Images

Image source: commons.wikimedia.org

Including images in your blogs not only helps your readers to understand the content better but also attract more traffic to your blog page, as images grab more attention. Apart from these benefits, including images also plays a vital role in improving your blog page’s SEO rankings. Search engines can’t see or understand images the same way we humans can. An image’s alt text tells them what an image is about. Alt text is an attribute that can be added to an image tag in HTML. Therefore, add your keywords in the alt tag section so that search engines can understand what your image is about.

In order to create SEO-friendly content for a plumbing website, you must optimize the images. First of all, you should choose or create images that are relevant to your plumbing blog. If you are picking images from the Internet, make sure they are copyright-free. Using licensed or copyrighted images without the creator’s permission can create legal issues. Rename the images before adding them to your blog. Renaming the images can go an extra mile for your blog’s ranking. For example, if you choose an image with copper plumbing pipes, you can rename the image from ‘752632.jpg’ to ‘copper-plumbing-pipes.jpg.’ Next, shorten and compress the image sizes so that your blog page doesn’t take too long to load due to big size images. When you include images in your blog posts, fill the alt text, caption, and description fields as well.

Now that you know the best ways to create SEO-friendly content for plumbing website, you can start with it right away. But, if you don’t have enough time to create quality content on a consistent basis, you can contact our content marketing experts. It is always better to let a professional do the work for you as they know the best tactics and have access to the right tools to create SEO-friendly content for plumbing websites.

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Digital marketing, sales and technology expert. Public speaker, and entrepreneur. Co-founder of Rapid Boost Marketing. Ali's Lifelong Goal is to help propel and market businesses. Ali brings out of the box thinking to the table because he believes what worked yesterday won't work tomorrow. For him the bottom line matters, but relationships matter the most. His passion is to connect with people and help them market their businesses. Connect with Ali on linkedIn or visit http://rapidboostmarketing.com