Each additional star in your ratings can increase your revenue by 9%. It’s an amazing opportunity for businesses to take advantage of these review websites.
According to a survey by Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations from real people. Positive customer reviews may be the single most effective marketing you can do for your business.
You can find hundreds of recent stats and studies that confirm the insanely influential role online reviews play in getting customers to buy or try new products, services, and local businesses. I cite some of the most salient findings in this section, but for me, the most compelling evidence comes right from our clients:
• An urban dentist asks his new patients where they heard about his practice. In the last year, he says that the proportion of total patients identifying review sites as the referral doubled from about 40% to 80% of all new patients.