Why should you market your dealership on Facebook

This question is often asked by dealerships who are unconvinced or undecided about the profitability of this social networking website as a marketing tool. “After all,” they say, “Facebook is nothing more than just a…

Instagram strategy for car dealers and automotive industry

Social media is abuzz with Facebook’s recent acquisition of popular messaging platform WhatsApp for a whopping $19 billion. Back in 2012, Facebook had acquired another upcoming social networking service, Instagram. The social media giant knows…

Six Things To Stop Saying On Facebook

Facebook is an amazing forum, and is such a force for good in so many of our lives. It’s helped us find our voice, feel connected, share interests and make the goings-on in our world…

Five Types of Negative Nellies on Social Media……

Into every social media community a little “rain-on-your-parade” negativity will fall. It’s how the medium works, and it’s virtually impossible to avoid. In fact, negativity is vitally important because it teaches you three things. Firstly,…

Eight Ways to Fail at Facebook

We all know that you learn more from your failures than your successes. The thing that’s both fantastic and horrifying about social media is that your failures come swiftly. And they’re public. Sometimes all too…

The Lone Bowler: 5 social capital tips for…

In 2000, Robert Putnam wrote what has become something of a seminal text: Bowling Alone: America's Declining Social Capital.The book is a polemic: it speaks of the isolation of turn-of-the-21st-century North Americans; of the decrease…