/Top 5 CRM tools and softwares you should know about

Top 5 CRM tools and softwares you should know about

Customer Relationship Management (CRM) is one of the pillars on which your business stands and flourishes. Every organization needs to pay special attention towards their customer service to provide a great experience to their customers. To provide this great experience an organisation needs to choose the right CRM tools and software’s. To help you sort through the plethora of CRM software’s in the market, we have come up with a list of best software applications you could use.

1.      Salesforce.com

Salesforce can arguably be called as the best CRM platform in the market right now. They have an amazing range of products which are suitable for small-sized, mid-sized and large enterprise organisations. Salesforce app offers features like sales management, marketing automation, partner relationship management and customer service. Salesforce also has a built-in social media application Chatter which can be used to manage your organisations online presence. Salesforce is offered as SaaS (Software as a Service) and built on the force platform which allows easy scalability and deployment. It has a minimum one year commitment policy which might not work for everyone. Cost for Salesforce differs from $5 to $250 per user per month.

2.      Freshdesk

Freshdesk is the perfect solution for those looking at a comprehensive product to satisfy their multi-channel customer support needs. They have uniquely integrated every customer interaction channel like email, web chat, phone and social media into a user friendly interface which works on a ticket solving basis. The process is entirely web based and so aptly suitable to handle any kind of escalation through its multi-language and multi-timezone capabilities. Freshdesk is a great option for those looking for a CRM which has an extremely streamlined customer support feature.

3.      Sugar CRM

Sugar CRM is one of the top most open source CRMs available in the market which can be highly customised to meet the smallest specifications of an organisation. The system offers features like sales management, marketing management, customer service, email, calendar, conferencing and project management. Since it is an open source software, it has a large community of developers backing it. Feature-wise it can be compared to Salesforce, but costs way less than it at $35 per user per month. Sugar CRM is recommended for those looking for a customisable software and doesn’t mind a bit technical interface.

4.      Insightly

Insightly can be termed as the low on price and high on value CRM package. The software integrates with Google products such as Google apps, making its project management feature capable of storing conversation histories and email profiling through its data management tools. The software has inbuilt reminder service which updates members through notifications. Mobile apps for iOS and Android platform ensure connectivity on the go. The basic services are free for upto 3 users and extra services are charged about $5 per user per month.

5.      Nimble

Nimble was developed with a focus on social CRM, but has good features in managing sales and marketing too. The software integrates very well with several other external products like MailChimp, Evernote and HubSpot. The user interface with a dashboard view contains your entire current pipeline. Other features include activity management and calendar import. Services are priced at $15 per user per month.

When choosing a CRM software look for features best suited to your organisation and also for add-on costs which are not listed in the user license / membership fees.

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Tech Entrepreneur and Director at @RapidBoostAuto Marketing. Peter has extensive experience in mobile and oil field marketing. He Loves Hockey, Beer, Marketing, Technology…And Trucks!!