Do you want to acquire customers for your landscaping services? Do you want to create a strong brand presence in the online world? In order to grow, expand, and develop a business, using digital media has become essential and social media is one such option to help you in this regard. If you have already created your social media accounts, then you are on the right track. The next important thing you need to do is effectively use social media to achieve your company goals and objectives. However, managing a company page on social media is not as easy as managing a personal profile. So, how to use social media effectively for your landscaping business? Follow these tips to manage your social accounts effectively.
Select Different Channels
You might have a Facebook or a LinkedIn company page but it’s not sufficient. A person will be using multiple social media platforms and hence, companies should be present on all the major platforms if not all of them. Ideally, the top social media platforms include Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. Make sure you are available on these major platforms. For landscaping firms, Instagram can be a great platform to showcase your work through images and videos. Therefore, do not limit yourself by having a few social media platforms. You need to reach out to a maximum number of users and if a person is unable to view your post on one social media channel, then he can see the same post on some other channel. At times, a user may not be active on a social media platform and therefore, it makes sense to use various social media platforms. By selecting multiple social media channels, you ensure that your followers are able to see your posts on at least one of the social platforms.
Do not keep waiting for the right time to start posting. There’s no such thing as the right time and therefore, start posting on your social media pages right away. Create a schedule for at least a month in advance for all the different kinds of posts you will be posting. Also, make it a point to post often. It shouldn’t happen that you post several times in one day and then you are left with none for the rest of the week. This is exactly why you should prepare a schedule. However, some social media channels like Twitter may require you to post more than once in a day. This is because Twitter is a micro blogging site that is known for trending topics. Once the topics become outdated, it doesn’t make sense to post them on this platform. Hence, you may have to increase the number of times you post for this platform.
For other social media platforms, it’s important that you have at least 1-2 posts for each day. The more active you are, the more your followers will be able to see your posts on their newsfeed. Thus, you reach to more people and your social media engagement improves.
Use Community Groups
Social media platforms such as Facebook, Twitter, LinkedIn, etc. have different community groups where you can interact with your target audience and industry influencers. On Twitter, the groups are known as Twitter lists. The Twitter list is a curated group of Twitter accounts dedicated to a particular topic. There are many landscaping community groups that you can join based on the location and the services you provide. Unlike websites that promote your business, social media allow you to have a dialogue with your potential customers. It is useful to gain valuable insights. By discussing and talking to customers, you come to know what services people are interested in. At the same time, you can help them to know about landscaping services by providing them with unique information. Moreover, if your competitors are a part of the same group, you can keep an eye on what they are doing.
You want your posts to reach to more people? Then start using hashtags. Using hashtags especially on Twitter and Instagram can certainly allow your posts to reach more people than what you are able to do currently. Use hashtags that are relevant to the content you post. You may decide to come up with unique hashtags that resemble your landscaping firm or the services offered by you. Nevertheless, do not add too many hashtags with the impression that more people will see your posts. In fact, on Twitter, you have a limit of only 140 characters. Hence, you would rather make the most of the space provided by adding only the significant and relevant hashtags. Also, make it a point to see what hashtags are used by your competitors. Likewise, keep an eye on the most used hashtags or the trending hashtags. On Instagram, when you start adding hashtags, it will show you the most used hashtags. Plus, it will also give information about the number of times a hashtag is used just like the one shown below.
This helps you to know which hashtag people are using most often. Also, when people search for posts using the hashtags that you have used, they are able to view your posts. This is why it’s recommended that you do a bit of research before you use hashtags.
Use Different Types of Content
Images are one of the most useful ways to communicate your message. But, if you use only images, then you cannot give information in detail. The alternative for providing detailed information is by creating video content. However, it may not always be feasible to create a video and furthermore, it is a time-consuming procedure. So then what content type should you use? Do not just stick to one form of content. Use different means to communicate your message to your followers. Use a variety of content in the form of images, videos, blogs, GIFs, infographics, etc. For Instagram however, you will have to stick with images and short videos only.
As mentioned before, you can post images of your work such as garden landscape or ground work that you have carried out for your clients. Likewise, you can create a video for some projects undertaken by you. When you write blogs, you not only educate your followers but also demonstrate that you are an expert in this field. As a result, people will trust your landscaping services. When people find your content useful and interesting, then they will certainly like, share, and comment on your social media posts. This has a direct effect on enhancing the brand image online and your post reaches to more people. The more people know about your services, the more calls or leads you get. This in turns helps you to grow and develop your landscaping firm.
Creating content may not be your core activity. You need experts to write content for your blogs, create appealing images and videos content, etc. Therefore, it is recommended that you take help of an experienced content marketing firm to develop useful content for your firm.
Start with Social Media Marketing (SMM)
To promote and grow your landscaping firm, you should start with social media marketing (SMM). With the help of SMM, you are able to boost your posts’ reach to a maximum number of people depending on your targeting option and budget. Each social media platform has a different ad model. The cost of ads and the targeting options also vary. Let’s take a look at some major social media platforms to promote your landscaping firm.
On Facebook, it’s not possible that all your followers are able to view your updates or posts. In fact, the number of people your post can reach for free is now reduced. Unless a person regularly clicks or engages with your posts, he may not even see your posts on his newsfeed. This means that even if you have many followers, it’s of no use when a majority of them won’t be able to see your content on their news feed. To overcome this challenge of maximizing your reach, you have two options. The first option is to create quality content that compels your followers to like, comment, and share your content so that others can also see it. Another way is to consider advertising on Facebook. Advertising seems to be a better option because you may have people following you who may not be your potential clients. For example, if you want to advertise your commercial landscaping or paving services, then a housewife following your page may not be an ideal prospect. Likewise, your employees who follow your page are not exactly your customers for commercial landscaping service. Therefore, when you start advertising, you can select which individual to target. This is true in the case of all the other social media channels.
The cost per click (CPC) and the cost per lead (CPL) are comparatively lower than promoting on Google AdWords. In fact, Facebook is considered to be one of the cheapest platforms to promote. Facebook has three types of campaigns based on your marketing objectives- awareness, consideration, and conversion. Depending on what you want to achieve from the ad campaign, select the one that suits you. You also get the number of people you can target for a particular location. The target audience can be segmented based on their demographics, online behavior, the devices they use, etc.
Twitter is a great platform for B2B companies since they have a more national reach. So, if you want to expand your landscaping services to other provinces, then you should consider Twitter Ads. Promoted Tweets and promoted hashtags are common ways to advertise on the platform. You need to pay to get your selected tweet appear in the feed of your target audience who are not your followers. So, these ads allow you to reach more people and increase the web traffic to your landscaping website. If your landing page is well-optimized, you are sure to get more leads and improve your conversion rate.
LinkedIn is one of the costliest platforms for advertising but the leads generated from LinkedIn campaigns are high-quality ones. LinkedIn ads are ideal when you want to target a large market. So, if you are just a small landscaping firm that caters to a local market, then LinkedIn ads campaigns are not recommended. This is because the targeting option provided by LinkedIn is perfect if you have a large geographical area to target.
Instagram is one of the fastest growing platforms and so, advertising on this platform has picked up in recent times. The targeting option is quite similar to Facebook ads. Unlike other social media platforms, you need to have visual ads on Instagram. The ads can be in the form of images or videos. Therefore, these ads are much more effective than sponsored blogs or promoted tweets. Visuals of appealing landscape designs, landscape lighting, etc. can compel your audience to click the ads and perform the desired call-to-action.
Now that you know how to use social media effectively for your landscaping business, start promoting your landscaping services right away. If you do not have the skills and expertise in managing your social media accounts, then take the help of a social media marketing firm. This will not only save you time and efforts will also ensure that you are able to build your brand in the online world through social media. Moreover, your ad campaigns can be better and plus, your conversion rate will improve significantly. For more information or tips on how to use social media effectively for your landscaping business, consult a digital marketing firm.