/Website Loading Is Costing You, Here is How To Fix It…
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Website Loading Is Costing You, Here is How To Fix It…

Website Loading Time

A website with a poor load speed is certainly going to decrease your web traffic. In fact, for sites such as a local business websites, the load time become even more critical. This is because a person visiting your website may be in need of quick information and if he sees your website taking the time to load, he will move out. Moreover, it will affect your ranking on Google. Hence, your user experience should be enhanced so that visitors don’t leave your website immediately. So what should be done? How can you make your website load faster? To answer your questions, here’s what you should be doing.

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Choose the Right Website Host

Your website data is stored with a web hosting service. Therefore, you need to choose a website host whose speed is not slow. For this purpose, you will have to either upgrade your existing website host plan or select another web host that helps your accounting website to load quickly.

Avoid choosing a shared host as they don’t have the bandwidth to provide fast hosting speed. Some of the most popular hosting providers you can use are Bluehost , WPEnginePagely and Flywheel. Today, there are websites that consider dedicated hosting where you are the only one to access the server. Another method is to use a Virtual Private Server (VPS) where a physical computer is partitioned into many servers and each has its own operating system.

Website Caching

Website caching is useful to increase your website’s load speed. All you need to do is add the right  caching plugins to your medical website that are available for free. Some of the best plugins for website caching are W3 Total Cache and WP Rocket to name a few. These plugins generate static HTML files of your webpages and display them. In other words, they deliver snapshots of past versions of your website thus, reducing the number of requests to your server. Once you have installed these plugins, turn it on and indicate that you want to cache pages. It will automatically cache your webpages in the background. As a result, when a user visits your medical webpages, the cached version will be served and this saves multiple requests to your server. This makes your medical website load faster.

Use Content Delivery Network

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Consider using a Content Delivery Network (CDN) that takes a website’s static files and delivers them on servers that are close to your audience. The static files include CSS, images and, JavaScript. If you have a large medical website that caters to the global population, then CDNs can be beneficial to improve your site’s speed. This is because any time a user visits your site; the user’s computer has to download from the server which takes time. Moreover, if the user resides away from your website hosting, the more time it will take. To prevent this delay, CDNs make a copy of your files and store it in one of their databases located globally. Therefore, when a user comes to your site, he will first download a copy of the files from the database that is closest to him. As a result, it saves time and your medical website loads quickly.

Minify Your Codes

Another way to boost your medical website speed is to minify your website’s codes like CSS, JavaScript, and HTML. Minifying means clearing unnecessary lines of code, white space, and irrelevant comments. You can do this by adding a caching plugin. To minify HTML, use HTML Compress. JavaScript can be minified by using JavaScript Compress Tool and for CSS, you can try CSS Compressor.

Evacuate Themes and Plugins

If you have a WordPress website, then you may be using multiple plugins and themes for your medical website. These themes and plugins can be responsible for slowing down your website speed. To improve your website speed, delete all the unnecessary and inactive themes and plugins. For this purpose, you do not have to install any software and can manually get rid of them.

Lazy Load Your Images

The size of the images can significantly affect your medical website’s loading time. If you do not wish to reduce image size, then you can consider lazy load for your images. This means that your images will load only when a user scrolls down to the part where the images are placed. There are multiple plugins for this such as BJ Lazy Load. With these plugins, your webpages load faster since fewer images load at once.

Optimize Your Website

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Optimizing your website is an important step to boost your medical website speed. You can even optimize your website images, homepage and your database as well.


You can optimize your medical website by reducing content on your page.  Just make sure you provide necessary details such as the services you offer, the location of your clinic, time, and contact details. Homepage optimization is important because this is the first place where visitors will visit your website and you cannot afford for it to take too long to load.


Image optimization is also crucial and therefore, there are a few plugins such as WP-SmushIt that compress your images. The images are compressed without affecting the quality of your images.


Database optimization also helps you have a quick loading website. Plugins such as Optimize Database After Deleting RevisionsWP-DB Manager, and WP Optimize can help you to optimize your database. If you have a WordPress database configuration, one of the problems is storing of unnecessary data. This data includes post revisions, spam comments, and trash. If you do not remove these data periodically, then it can slow down your medical website.

Eliminate Duplicate Scripts

Duplicate scripts in a webpage are a common issue. Duplicate CSS files and JavaScript can affect your website’s performance drastically due to the creation of multiple HTTP requests and JavaScript execution. In some cases, your scripts may have been duplicated in external files as well. Hence, to tackle this issue, use a script management module along with your templates.

Use Expires Headers

Using Expires Headers can avoid unnecessary HTTP requests on successive page views. When a user visits your medical website, some of your website files will be stored on their computer until they visit the next time. If there’s an expiration date in the file header, then these files will be stored on their computer for that specific period of time. Usually, the default period is 24 hours but you can modify the Expires Header as per your preference. When you increase your expiration time, your server does not get affected and the page load quickly for users. Expires Headers are mostly associated with images but are used for scripts and style sheets too.

Now you aware of how to make your medical website load faster and so do not delay in implementing these recommendations. You can use these recommendations for your medical website both for desktop and mobile versions. Thus, it helps you create a superior user experience when it comes to loading your websites on different interface. If you are unable to manually make changes to your website, then it’s recommend you contact a professional marketing firm to help you out.

Original Source

Digital marketing, sales and technology expert. Public speaker, and entrepreneur. Co-founder of Rapid Boost Marketing. Ali's Lifelong Goal is to help propel and market businesses. Ali brings out of the box thinking to the table because he believes what worked yesterday won't work tomorrow. For him the bottom line matters, but relationships matter the most. His passion is to connect with people and help them market their businesses. Connect with Ali on linkedIn or visit http://rapidboostmarketing.com