Are you a small business organization that wants to increase its brand awareness? For a small business organization, increasing brand awareness or extending its reach is one of the biggest challenges. In the initial stages of the business, it is suitable for the business to conduct its operations locally. Once the business begins to grow at a faster pace than before, it needs new markets. This is when it comes becomes necessary to increase brand awareness. You can promote your brand through social media in the most cost-effective manner. Let’s take a look at how you can promote your brand through social media.


Share Fresh Media Content

Once you have your social media accounts ready, you need to start by posting content on them. While posting the content, it is important to keep up pace with the changing times and post relevant content on your pages. Share fresh media content and not  outdated content. With an  increasing amount of big data in the modern world, any content that is few years old seems to be outdated. In addition, do not make the mistake of repeating same content again and again. This is only suitable when it comes to advertising. Also, you need not post the same content on your different social media accounts. For instance, if you are sharing a picture, it makes more sense to post it on Instagram rather than on Twitter. Similarly, keep sharing content on a regular basis so that your presence is improved.

According to Scott Federick, Vice-President at Logistics Plus, the two best ways to boost your social media reach are to keep the content fresh and keep it frequent if you do not have a content that could go viral. Social media is a long-game. Therefore, you must continually come up with new content ideas and post them on your social media websites more often.

Organize a Contest

Hosting contests is one of the best ways to increase your brand reach as it involves engaging customers. The more attractive your prize, the more people would take part in your contest. With the help of a contest, you can ask the participants to refer the contest to their friends or acquaintances. As a result, there is a possibility that the content will go viral.

According to Aristotle Eliopoulas, Social Media Specialist at 9THCO, a social media contest is a great way to boost awareness for businesses that may have something they could give out. Giveaways that has a specific hashtag or contest image or an @ mention where you can tag other companies, pushes users to tell their friends about the company in an attempt to win swag. The key is to ensure that the applicants share the contest to their friend’s list and then follow the company’s page or website to complete the submission process.

Depending on the type of business you are operating in, you can also conduct contests based on the local festivals in Edmonton. For instance, if you are a bicycle manufacturer, then you can align your contests to the local Bikeology Festival that is held in the month of June. The contest winner can get the bicycle manufactured by you that can be used during the festival. In this way, you create an online buzz with the help of the contest and also create publicity during the local festival.


Use of Hashtags

Using the right hashtags can be beneficial for your business to get involved in the trending topics. Capitalize on the trending hashtags. This allows you to reach to the audience who do not follow your social media accounts as yet. Thus, you can get in touch or at least make your presence known to the potential customers. But before you begin using the hashtags, you must know which hashtags are trending. For this purpose, take the help of or Trendsmap that gives details relating to the latest trending hashtags. When you add hashtags that are specific to your post and used frequently, it will help boost your stats. For example, suppose you have a local business dealing in food (restaurants). You can do the following:

  • You can have a local hashtag that is #Edmonton.

  • Event’s hashtag like #AtasteofEdmonton (A taste of Edmonton that is a local food and restaurants festival held in the month of July).

  • Post related hashtags like #smallbiz.

Align your social media posts with an upcoming or a trendy topic to engage more people. Usually, Twitter and Instagram are common social media platforms where hashtags are used. The Facebook post can do well even without any hashtag.


Use Images and Emoticons

In order to extend your business awareness, use images or pictures in your post. Visual posts are more effective than texts. There is a higher chance of visuals gaining more attention. Therefore, make use of excellent quality images for your post. It will certainly boost your engagement and moreover, you can make use of images across all the social media platforms. You may also make use of quotes as images. When you layer your words on top of pictures, then it acts equally well as in the case of normal pictures. Therefore, instead of posting texts, you can post pictures which have texts included in them.

Another method of boosting engagement and creating awareness is by making use of emoticons. There is a high tendency that your post will draw more eyeballs when it is supported by emoticons. Also, with the help of emoticons, you are able to communicate the message quickly and within less space.


Use social media to advertise your brand. Advertising is important for any business to create awareness and increase its reach. You can advertise with the help of advertising options for each social media platform that is available or you can advertise your new product on your existing social media account itself. Each social media platform have some interesting ad options that help you get to your target audience.

You can also ask your employees to promote your brand by sharing the post and inviting others to follow you on social media. As a result, you are able to explore and reach out to more people who would be interested in your products.

Follow these tips to increase brand awareness of your business. When it comes to sharing information, make sure that you do not always rely on other’s content to share on social media. In order to promote your brand through social media, it is not necessary that you have to be available on all the social media platforms. In the current scenario, Facebook, Twitter, and Instagram are some of the most popular social media platforms. You may also consider having an account on LinkedIn if you run a B2B business. With LinkedIn, you can not only increase your brand awareness but also establish some strategic connections. Lastly, keep an update on the latest developments that take place, so that you can use the information to engage and promote your brand through social media. For more information regarding the use of social media for your business, take the help of top social media agencies in Edmonton or get in touch with a resource center in Edmonton.