LinkedIn is a professional media platform through which you can create an business network. So how do you get your profile to look professional and get your viewers to believe you’re the real thing?
1. Professional Names
Stay away from nicknames and such. Your profile should have your official name. A nickname will only make you look cheesy or portray that you’re out to sell something.
2. Don’t Forget Your Photo
You want to pay special attention to the photos you upload on LinkedIn. Along with your name, a photo will tell a lot about who you are. Keep it professional and stay away from social, wacky and embarrassing pictures.
3. Optimize on Location
Change your location according to where you want to work. If you live in Quebec, but want to work in Edmonton, change it. Being considered a ‘local’ helps you be more approachable.
4. Get the Industry Right
What industry filter would a person search for to find your profile? Once you get an answer for this, make sure you add in the information in your profile.
5. Customize your URL
LinkedIn allows you to customise your URL. This will give your name an SEO boost. You should even add the link on your business card.
6. Make use of your Status Update
Many still don’t make use of LinkedIn’s Status Update feature. Considering, LinkedIn is not necessarily a social media platform, you want to put up thoughtful, insightful, and relevant updates.
7. Build Creditability
You can provide proof to those who view your profile of your talents and skills. This is done through recommendations. So get your network to recommend you.
8. Manage Endorsements
Stop ignoring endorsements and embrace them. Show off your talents and skills and get your network to endorse each of your skills sets. Select skills which are associated with the image you want to create and the type of job profile you prefer.
9. Professional Summary
A professional summary will allow you to expand on where you’ve worked before, rather than just mentioning previous companies. You can mention the kind of organisation it was and the work you did.
10. Connect with Your Past
Filling in details about your past gives weight to your experience and education. Fill up on all the previous places you’ve worked and studied at. Include even the short stints and the internships. Make connections with people who you have previously worked with.
LinkedIn search’s has a somewhat similar algorithm to Google’s and it includes keywords. Add keywords which you want to be identified with your profile. (Edmonton Realtor or Edmonton Mortgage Specialist)
12. Connect with LinkedIn Groups
Join relevant LinkedIn groups which are related to your interests and industry. Even join your alumni group. You never know where a business opportunity may open up from.
LinkedIn gives you the option to broaden your profile by adding sections. Projects, Courses, Patents and Certifications are just some of the sections you can add.
14. Provide Contact Details
Make yourself contactable by providing details of how visitors can get in touch with you. If you’re worried about security, at least give your email id.
15. How Connected are you?
Finally, at the end of it, ask yourself, are you connected enough? Do you have enough connections to bring in business and create a brand? If you’re not satisfied, keep trying things and continue increasing your connections.